| 000 -LEADER |
|---|
| fixed length control field |
00651nam a22001817a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000001523 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
84-7738-496-7 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.208/C6P8/2/Ej. 2 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
2932 |
| Personal name |
Benavides Delgado, Juan |
| 245 ## - TITULO |
|---|
| Title |
Lenguaje publicitario |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Madrid |
| Date of publication, distribution, etc. |
1997 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
365 p. |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
Ciencias de la información. Periodismo |
| Volume/sequential designation |
2 |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Contenido Parcial: La comunicación, la publicidad y las ciencias sociales - La publicidad y el estudio del lenguaje - La investigación y el análisis de la publicidad |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
2931 |
| Topical term or geographic name as entry element |
Publicidad - Lenguaje |