| 000 -LEADER |
|---|
| fixed length control field |
00591nam a22001817a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000001536 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
84-493-0443-1 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.208/P/19 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
2954 |
| Personal name |
Rey, Juan |
| 245 ## - TITULO |
|---|
| Title |
Palabras para vender, palabras para soñar : introducción a la redacción publicitaria |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Barcelona |
| Date of publication, distribution, etc. |
1996 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
315 p. |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
Papeles de comunicación ; 19 |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Contenido parcial: Primera parte: La escritura publicitaria - Segunda parte: Las formas publicitarias |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
360 |
| Topical term or geographic name as entry element |
Publicidad |