| 000 -LEADER |
|---|
| fixed length control field |
00612nam a22001817a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000001551 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
84-493-0991-3 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.208/P1/45 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
2872 |
| Personal name |
Mattelart, Armand |
| 245 ## - TITULO |
|---|
| Title |
La Publicidad |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Barcelona |
| Date of publication, distribution, etc. |
2000 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
142 p. |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
Paidós Comunicación ; 45 |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Contenido: Las redes - Los mercados - La investigación - La producción audiovisual - La institución Empresa: de la publicidad a la comunicación - Las miradas críticas |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
2975 |
| Topical term or geographic name as entry element |
Publicidad - Aspectos sociales |