| 000 -LEADER |
| fixed length control field |
00530nam a22001937a 4500 |
| 001 - CONTROL NUMBER |
| control field |
000000237 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
| Classification number |
070/M/54 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
| 9 (RLIN) |
521 |
| Personal name |
Arroyo Munive, Moisés |
| 245 ## - TITULO |
| Title |
Publicidad |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
| Place of publication, distribution, etc. |
Lima |
| Name of publisher, distributor, etc. |
Escuela de Periodismo Jaime Bausate y Meza |
| Date of publication, distribution, etc. |
1996 |
| 300 ## - PHYSICAL DESCRIPTION |
| Extent |
230 p. |
| 490 ## - SERIES STATEMENT |
| Series statement |
Manual Autoeducativo |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
| 9 (RLIN) |
522 |
| Topical term or geographic name as entry element |
Publicidad y Sociedad |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
| 9 (RLIN) |
523 |
| Topical term or geographic name as entry element |
El anuncio |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
| 9 (RLIN) |
524 |
| Topical term or geographic name as entry element |
Psicología de Publicidad |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
| 9 (RLIN) |
525 |
| Topical term or geographic name as entry element |
Campaña Publicitaria |