| 000 -LEADER |
|---|
| fixed length control field |
00423nam a22001577a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000002498 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
380.1/B78 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
4476 |
| Personal name |
Boyd, Harper W. |
| 245 ## - TITULO |
|---|
| Title |
Investigación de mercados : texto y casos |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
México D.F. |
| Name of publisher, distributor, etc. |
UTEHA |
| Date of publication, distribution, etc. |
1981 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
830 p. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Textos Fotocopiados |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
4477 |
| Topical term or geographic name as entry element |
Análisis de mercado |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
4478 |
| Topical term or geographic name as entry element |
Mercadotecnia |