| 000 -LEADER |
| fixed length control field |
00715nam a22002177a 4500 |
| 001 - CONTROL NUMBER |
| control field |
000002835 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
84-234-1849-9 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
| Classification number |
658.08/C8/5 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
| 9 (RLIN) |
4968 |
| Personal name |
Wellhoff, Alain |
| 245 ## - TITULO |
| Title |
Rentabilidad y gestión en el punto de venta : el merchandising |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
| Place of publication, distribution, etc. |
Bilbao |
| Name of publisher, distributor, etc. |
Eds. Deusto |
| Date of publication, distribution, etc. |
2001 |
| 300 ## - PHYSICAL DESCRIPTION |
| Extent |
250 p. |
| 490 ## - SERIES STATEMENT |
| Series statement |
Curso de gestión empresarial |
| Volume/sequential designation |
5 |
| 500 ## - GENERAL NOTE |
| General note |
Título original: Le merchandising. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
| 9 (RLIN) |
4958 |
| Topical term or geographic name as entry element |
Gestión empresarial - Colecciones |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
| 9 (RLIN) |
4969 |
| Topical term or geographic name as entry element |
Responsabilidad social de la empresa |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
| 9 (RLIN) |
4970 |
| Topical term or geographic name as entry element |
Administración de mercadeo |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
| 9 (RLIN) |
4478 |
| Topical term or geographic name as entry element |
Mercadotecnia |