| 000 -LEADER |
| fixed length control field |
00468nam a22001697a 4500 |
| 001 - CONTROL NUMBER |
| control field |
000002896 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
| Classification number |
658.8/G53 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
| 9 (RLIN) |
5066 |
| Personal name |
Giraldo Jara, Demetrio |
| 245 ## - TITULO |
| Title |
Manual teórico-práctico de fundamentos de Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
| Place of publication, distribution, etc. |
Lima |
| Name of publisher, distributor, etc. |
Fecat |
| Date of publication, distribution, etc. |
1995 |
| 300 ## - PHYSICAL DESCRIPTION |
| Extent |
78 p. |
| 500 ## - GENERAL NOTE |
| General note |
Texto Fotocopiado |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
| 9 (RLIN) |
5067 |
| Topical term or geographic name as entry element |
Marketing - Manual |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
| 9 (RLIN) |
5068 |
| Topical term or geographic name as entry element |
Plan de marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
| 9 (RLIN) |
722 |
| Topical term or geographic name as entry element |
Marketing Mix |