| 000 -LEADER |
|---|
| fixed length control field |
00456nam a22001577a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000002897 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
958-04-8482-1 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/K78 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
5069 |
| Personal name |
Kotler, Philip |
| 245 ## - TITULO |
|---|
| Title |
Las preguntas más frecuentes sobre marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Lima |
| Name of publisher, distributor, etc. |
Grupo Editorial Norma |
| Date of publication, distribution, etc. |
2005 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
228 p. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Traducción de: Antonio Nuñez |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
5070 |
| Topical term or geographic name as entry element |
Mercadotecnia - Preguntas y respuestas |