| 000 -LEADER |
|---|
| fixed length control field |
00527nam a22001937a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000002904 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
84-398-1721-5 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8343/G53 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
5089 |
| Personal name |
Gomez de Armijo, Tomas |
| 245 ## - TITULO |
|---|
| Title |
Psicologia y mensaje publicitario |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Madrid |
| Date of publication, distribution, etc. |
1984 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
78 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
360 |
| Topical term or geographic name as entry element |
Publicidad |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
5090 |
| Topical term or geographic name as entry element |
Mensaje Publicitario |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
5091 |
| Topical term or geographic name as entry element |
Tipo de Publicidad |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
5092 |
| Topical term or geographic name as entry element |
Motivaciones |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
5093 |
| Topical term or geographic name as entry element |
Consumidor - Comprador |