| 000 -LEADER |
|---|
| fixed length control field |
00600nam a22001937a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000002919 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
84-344-1263-2 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659/M33 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
5118 |
| Personal name |
Mazo del Castillo, Juan Manuel |
| 245 ## - TITULO |
|---|
| Title |
Estructuras de la comunicación por objetivos. Estructuras publicitarias y de relaciones públicas |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Barcelona |
| Name of publisher, distributor, etc. |
Ariel |
| Date of publication, distribution, etc. |
1994 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
78 p. |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
Ariel Comunicación |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
5119 |
| Topical term or geographic name as entry element |
Comunicación colectiva |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
360 |
| Topical term or geographic name as entry element |
Publicidad |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
393 |
| Topical term or geographic name as entry element |
Relaciones Públicas |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
5120 |
| Topical term or geographic name as entry element |
Agencias de Publicidad |