| 000 -LEADER |
|---|
| fixed length control field |
00519nam a22001937a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000002926 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
968-24-3878--0 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1/F39P |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
5131 |
| Personal name |
Ferrer Rodríguez, Eulalio |
| 245 ## - TITULO |
|---|
| Title |
La publicidad : textos y conceptos |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
México D.F. |
| Name of publisher, distributor, etc. |
Trillas |
| Date of publication, distribution, etc. |
1999 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
78 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
1010 |
| Topical term or geographic name as entry element |
Publicidad - Historia |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
5133 |
| Topical term or geographic name as entry element |
Lenguaje - Publicidad |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
360 |
| Topical term or geographic name as entry element |
Publicidad |