| 000 -LEADER |
|---|
| fixed length control field |
00486nam a22001577a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000002929 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1/J62 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
5136 |
| Personal name |
Joannis, H. |
| 245 ## - TITULO |
|---|
| Title |
Del estudio de motivación a la creación publicitaria y a la promoción de ventas |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Madrid |
| Name of publisher, distributor, etc. |
Paraninfo |
| Date of publication, distribution, etc. |
1969 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
78 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
5088 |
| Topical term or geographic name as entry element |
Investigación motivacional (Mercadotecnia) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
5137 |
| Topical term or geographic name as entry element |
Mercadotecnia - Promoción de ventas |