| 000 -LEADER |
|---|
| fixed length control field |
00503nam a22001817a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000002931 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
84-7600-728-0 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1/M26 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
5140 |
| Personal name |
Martínez Ramos, Emilio |
| 245 ## - TITULO |
|---|
| Title |
El uso de los medios de comunicación en marketing y publicidad |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Madrid |
| Name of publisher, distributor, etc. |
Akal |
| Date of publication, distribution, etc. |
1992 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
78 p. |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
Comunicación |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
5141 |
| Topical term or geographic name as entry element |
Medios de comunicación - Uso |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
5142 |
| Topical term or geographic name as entry element |
Audiencia - medios |