| 000 -LEADER |
|---|
| fixed length control field |
00599nam a22001697a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000002934 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
968-7529-59-2 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1/O37 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
5146 |
| Personal name |
O'Guinn, Thomas C. |
| 245 ## - TITULO |
|---|
| Title |
Publicidad |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
México D.F. |
| Name of publisher, distributor, etc. |
Editores Paraninfo |
| Date of publication, distribution, etc. |
1999 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
78 p. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Contenido:El proceso: la publicidad en los negocios y la sociedad. La planeación: análisis del ambiente publicitario. La preparación del mensaje. La colocación del mensaje: comunicaciones y medios de apoyo |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
360 |
| Topical term or geographic name as entry element |
Publicidad |