| 000 -LEADER |
|---|
| fixed length control field |
00584nam a22001577a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000002936 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1/S |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
5148 |
| Personal name |
Calderón Quino, Fernando |
| 245 ## - TITULO |
|---|
| Title |
Publicidad: creatividad, tecnología y estrategias hacia el año 2000 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Lima |
| Name of publisher, distributor, etc. |
Universidad de San Martín de Porres, Escuela Profesional de Ciencias de la Comunicación |
| Date of publication, distribution, etc. |
1996 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
78 p. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Artículos tomados del Seminario Internacional de Publicidad (1995 : Lima, Perú) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
5149 |
| Topical term or geographic name as entry element |
Publicidad - Perú - Congresos |