| 000 -LEADER |
|---|
| fixed length control field |
00617nam a22002057a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000002939 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1/W32 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
5155 |
| Personal name |
Watson Dunn, S |
| 245 ## - TITULO |
|---|
| Title |
Publicidad : su papel en la mercadotecnia moderna |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
México D.F. |
| Name of publisher, distributor, etc. |
UTEHA |
| Date of publication, distribution, etc. |
1967 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
78 p. |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
Biblioteca de mercadotecnia y publicidad |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
1010 |
| Topical term or geographic name as entry element |
Publicidad - Historia |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
5156 |
| Topical term or geographic name as entry element |
Publicidad - Mercadotecnia |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
5157 |
| Topical term or geographic name as entry element |
Publicidad - efectos |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
5158 |
| Topical term or geographic name as entry element |
Campañas de Publicidad |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
5159 |
| Topical term or geographic name as entry element |
Medios - Publicidad |