| 000 -LEADER |
|---|
| fixed length control field |
00572nam a22002057a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000002948 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9972-26-070-4 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.11/P43 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
5177 |
| Personal name |
Peña Huapaya, Pedro |
| 245 ## - TITULO |
|---|
| Title |
Publicidad. ¡Conocer para convencer! |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Lima |
| Name of publisher, distributor, etc. |
Esepe editores |
| Date of publication, distribution, etc. |
2005 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
78 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
360 |
| Topical term or geographic name as entry element |
Publicidad |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
5178 |
| Topical term or geographic name as entry element |
Persuasión - publicidad |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
723 |
| Topical term or geographic name as entry element |
Anuncio Publicitario |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
5179 |
| Topical term or geographic name as entry element |
Agencia - publicidad |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
5180 |
| Topical term or geographic name as entry element |
Psicología - publicidad |