| 000 -LEADER |
| fixed length control field |
00502nam a22001817a 4500 |
| 001 - CONTROL NUMBER |
| control field |
000002950 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
| Classification number |
659.112/L36 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
| 9 (RLIN) |
5183 |
| Personal name |
Leduc, Robert |
| 245 ## - TITULO |
| Title |
La publicidad : una fuerza al servicio de la empresa |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
| Place of publication, distribution, etc. |
Madrid |
| Name of publisher, distributor, etc. |
Paraninfo |
| Date of publication, distribution, etc. |
1969 |
| 300 ## - PHYSICAL DESCRIPTION |
| Extent |
78 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
| 9 (RLIN) |
5184 |
| Topical term or geographic name as entry element |
Publicidad (Empresas) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
| 9 (RLIN) |
5185 |
| Topical term or geographic name as entry element |
Comunicación Comercial |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
| 9 (RLIN) |
5186 |
| Topical term or geographic name as entry element |
Oficios - Publicidad |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
| 9 (RLIN) |
5187 |
| Topical term or geographic name as entry element |
Marca |