| 000 -LEADER |
|---|
| fixed length control field |
00802nam a22002057a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000002954 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
84-7356-431-6 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.132/C33 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
5195 |
| Personal name |
Castellblanque, Mariano |
| 245 ## - TITULO |
|---|
| Title |
Manual del redactor publicitario : ¿Reglas, normas y técnicas? ¡Rómpelas! |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Madrid |
| Name of publisher, distributor, etc. |
ESIC |
| Date of publication, distribution, etc. |
2005 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
154 p. |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
Divulgación |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Contenido: Cap. 1 : El redactor publicitario: qué es y qué hace - Cap. 2 : Elementos clave de la redacción publicitaria I - Cap.3: Elementos clave de la redacción publicitaria II - Cap.4: Crear innovar: el reto permanente del ser humano |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
5190 |
| Topical term or geographic name as entry element |
Redacción publicitaria |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
5196 |
| Topical term or geographic name as entry element |
Lenguaje publicitario |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
360 |
| Topical term or geographic name as entry element |
Publicidad |