| 000 -LEADER |
|---|
| fixed length control field |
00600nam a22001817a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000002958 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.14/B34 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
5202 |
| Personal name |
Brown, Lyndon O. |
| 245 ## - TITULO |
|---|
| Title |
Los medios publicitarios : su estudio metódico para elegirlos y coordinarlos en la estrategía de las campañas de publicidad |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Barcelona |
| Name of publisher, distributor, etc. |
Edit. Hispano Europea |
| Date of publication, distribution, etc. |
1963 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
78 p. |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
Galileo. Biblioteca de la Dirección de empresas |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
360 |
| Topical term or geographic name as entry element |
Publicidad |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
541 |
| Topical term or geographic name as entry element |
Propaganda |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
5130 |
| Topical term or geographic name as entry element |
Medios Publicitarios |