| 000 -LEADER |
|---|
| fixed length control field |
00608nam a22001817a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000002959 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9972-45-065-1 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.14/C31 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
5203 |
| Personal name |
Carrillo Checa, Salvador |
| 245 ## - TITULO |
|---|
| Title |
Estrategias de medios publicitarios |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Lima |
| Name of publisher, distributor, etc. |
Universidad de Lima, Fondo de Desarrollo Editorial |
| Date of publication, distribution, etc. |
1998 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
150 p. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
La publicidad, estudio de mercado, encuestas y marketing; cómo preparar un efectivo plan de medios publicitarios. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
360 |
| Topical term or geographic name as entry element |
Publicidad |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
4477 |
| Topical term or geographic name as entry element |
Análisis de mercado |