| 000 -LEADER |
|---|
| fixed length control field |
00570nam a22001817a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000002962 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
958-41-0176-5 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.142/L59 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
5207 |
| Personal name |
Londoño Libreros, Héctor |
| 245 ## - TITULO |
|---|
| Title |
Marketing radial : cómo incrementar la rentabilidad y la competitividad de las empresas |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Bogotá |
| Name of publisher, distributor, etc. |
McGraw-Hill |
| Date of publication, distribution, etc. |
2001 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
78 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
5208 |
| Topical term or geographic name as entry element |
Radio en la propaganda |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
5209 |
| Topical term or geographic name as entry element |
Radiodifusión - Colombia |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
5210 |
| Topical term or geographic name as entry element |
Radio - Historia - Colombia |