| 000 -LEADER |
|---|
| fixed length control field |
00883nam a22002777a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000000379 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
070/M/2003/6 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
715 |
| Personal name |
Seijas Mogrovejo, Pedro Alberto |
| 245 ## - TITULO |
|---|
| Title |
Publicidad y Propaganda |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Lima |
| Name of publisher, distributor, etc. |
Escuela de Periodismo Jaime Bausate y Meza |
| Date of publication, distribution, etc. |
2003 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
225 p. |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
Manual Autoeducativo |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
360 |
| Topical term or geographic name as entry element |
Publicidad |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
716 |
| Topical term or geographic name as entry element |
Creación Publicitaria |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
717 |
| Topical term or geographic name as entry element |
Planificación Publicitaria |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
718 |
| Topical term or geographic name as entry element |
Campaña de publicidad |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
719 |
| Topical term or geographic name as entry element |
Publicidad como un proceso de comunicación |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
720 |
| Topical term or geographic name as entry element |
Publicidad como proceso económico |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
721 |
| Topical term or geographic name as entry element |
Historia de Publicidad - Perú |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
722 |
| Topical term or geographic name as entry element |
Marketing Mix |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
723 |
| Topical term or geographic name as entry element |
Anuncio Publicitario |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
724 |
| Topical term or geographic name as entry element |
Marca Gráfica |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
725 |
| Topical term or geographic name as entry element |
Posicionamiento |